In partnership with the NFL and RISE, Maxwell Pearce hand-painted cleats and sneakers for four players. They would wear their shoes in the week 13 games during the NFL’s “My Cause My Cleats” initiative. Pearce customized each pair of cleats to raise awareness about a cause of their choice. RISE then auctioned off the cleats with the money going to the athlete’s philanthropy of choice.

RISE’s Champions of Change Shoe Auction was created to give fans a chance to walk in the shoes of their favorite athletes, who share their personal perspectives on race, identity, social justice and activism. The customized cleats and sneakers featured in the auction will also be showcased in February at RISE’s Champions of Change fan booth at the Fan Experience for Super Bowl LVIII in Las Vegas.