“More than an Athlete”
LeBron James has become a leading voice against racial injustice and police brutality. Named after his brand ‘More than an Athlete’, this hand-engraved backboard highlights the massive body of activism that he has created throughout his career. When the light is turned on, the engravings in the backboard are brightened to highlight all of the images on the piece. It features some of the key moments in which he has made a crucial impact.
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LeBron James Activism
LeBron James has become a leading voice against racial injustice and police brutality. Over his career, he has created an HBO show to discuss social and civil injustices with other guest athletes, collaborated with Michelle Obama to increase voter participation, and started the iPromise school in Ohio that gives free college tuition to its graduates.
As the TIME magazine Athlete of the Year, he launched the nonprofit More Than a Vote, with the sole focus of getting more people to the polls. This was crucial in affecting the outcome of the 2020 election. There is no other current athlete who has a resume of activism that is as extensive as LeBron James’.
